The 'Hero Clean' line of cleaning products for men are branded in a scheme that looks more like they would belong to automotive fluids, but catching the eyes of a male audience is exactly what these products aim to do. Products like all-purpose cleaning sprays, laundry detergents and liquid dish soap formulas are described as multi-purpose, made to clean homes as well as gear with a powerful formula that can handle messes quickly.
To make the process of bringing these products home even easier, the brand has Cleaning Plans in place, which operates like a subscription to ensure a regular supply of the product.
In terms of scent, it's described that the Hero Clean products are "Based off a cologne, our scent smells fresh and clean, not like your sister."
Masculine Cleaning Products
These Cleaning Products for Men Tackle Tough Messes
Trend Themes
1. Masculine Cleaning Products - Creating cleaning products specifically targeted towards men caters to a previously untapped market and offers an opportunity for disruptive innovation in the cleaning industry.
2. Branding for Male Audiences - Using automotive-inspired branding for cleaning products appeals to men and presents a disruptive innovation opportunity in the marketing and advertising industry.
3. Subscriptions for Cleaning Products - Implementing subscription-based services for cleaning products provides convenience and a regular supply for customers, presenting a disruptive innovation opportunity in the e-commerce and subscription industries.
Industry Implications
1. Cleaning Products - Developing cleaning products for men offers a disruptive innovation opportunity in the traditional cleaning product industry by expanding the customer base.
2. Marketing and Advertising - Creating automotive-inspired branding for cleaning products opens up a disruptive innovation opportunity for companies in the marketing and advertising industry to target new male consumer segments.
3. E-commerce and Subscriptions - Implementing subscription-based services for cleaning products presents a disruptive innovation opportunity for companies in the e-commerce and subscription industry to tap into the demand for convenient and regular supplies of cleaning products.