Not long ago, Papa John's Pizza made its service more efficient than ever by allowing its consumers to order delivery straight from Apple TV, now, it's looking to make good on its promises of implementing a clean menu by removing flavor enhancers, artificial colors, sweeteners and preservatives.
John Schnatter, the CEO of the company, originally highlighted Papa John's efforts in creating a clean menu with an open letter to the 'Moms and Dads of America,' in which he promised to have the unfavorable ingredients completely removed by the end of 2016.
Speaking to this, Sean Muldoon, the chief ingredient officer, stated "When we looked at this last year, those 14 stood out to us. These aren’t necessarily core menu items, and may be in sauces or sides, but they were keeping us from making a brand promise."
Health-Conscious Pizzeria Rebrands
Papa John's Pizza is Taking Steps to Offer a More Clean Menu
Trend Themes
1. Clean Menu Movement - Removing flavor enhancers, artificial colors, sweeteners, and preservatives from menus to cater to health-conscious consumers.
2. Transparent Ingredient Labeling - Providing clearer ingredient information to build trust with consumers and meet their demand for transparency.
3. Corporate Social Responsibility - Taking responsibility for the impact of ingredients on consumer health and well-being by implementing cleaner menu options.
Industry Implications
1. Restaurant Industry - Opportunity for pizzerias and other restaurants to rebrand and offer healthier menu options to attract health-conscious consumers.
2. Food Delivery Services - Potential to capitalize on the demand for clean menu options by partnering with restaurants and offering delivery services for healthier food choices.
3. Health Food Industry - Growing market for clean and natural food products as consumers become more health-conscious and prioritize clean eating.