Boxer & Co was tasked with developing the packaging for CLEAN laundry products, with the design agency noting: "For a category dedicated to cleanliness, there is a surprising amount of visual mess in the laundry aisle."
The agency decided to help CLEAN distinguish itself with the use of contemporary, fresh imagery that embodies calm, focus and clarity. The agency chose to make the letter "C" a prominent feature of the design, as it reflects the brand's own name, and mimics the shape of a front-loading washer.
Assorted CLEAN Dual Powder products in different scents adopt a distinct color scheme that helps to show off each clean fragrance. On top of this, another charming detail that was included in the packaging design was the inclusion of a clothing-inspired label that appears to be stitched into place.
Clean-Label Laundry Products
These CLEAN Laundry Products Embrace Visual Simplicity
Trend Themes
1. Clean-label Packaging - Opportunity for disruptive innovation in developing visually clean and minimalist packaging designs.
2. Contemporary Imagery - Opportunity for disruptive innovation in incorporating fresh and modern imagery in product design.
3. Distinct Color Scheme - Opportunity for disruptive innovation in using unique color schemes to highlight product variations.
Industry Implications
1. Packaging Design - Opportunity for disruptive innovation in creating visually clean and minimalist packaging designs for various products.
2. Graphic Design - Opportunity for disruptive innovation in incorporating fresh and modern imagery in various design projects.
3. Home Care Products - Opportunity for disruptive innovation in using unique color schemes to differentiate and showcase different fragrance options in laundry products.