Natean is the name of a new clean-ingredient toothpaste brand from Alacer Corp. and it was created to fill a gap in the market by balancing scientifically studied ingredients with botanicals that are planet-friendly.
With mindfully chosen ingredients and sustainable packaging, the brand shares formulas that are fueled by botanicals, natural flavors and fruit extracts, and are effective for cavity protection, tartar control or whitening. Targeting different oral care needs, there are four clean-ingredient toothpastes that are launching at Walmart: two whitening, minty varieties with and without fluoride, plus Clean + Whiten Charcoal Fluoride-Free Clean Mint and the Clean + Sensitivity Relief with Fluoride Soothing Mint variety.
This eco-conscious oral healthcare brand was conceptualized to deliver products to consumers who are looking for nature-inspired toothpastes with essential oral care benefits.
Clean-Ingredient Toothpastes
Natean's Formulas Intersect Science and Nature
Trend Themes
1. Clean-ingredient Oral Care - Creating toothpastes that prioritize scientifically-studied ingredients while balancing them with planet-friendly botanicals presents an opportunity for disruption in the oral care industry.
2. Sustainable Packaging - Incorporating sustainable packaging solutions into the production of consumer goods, including toothpaste, presents an opportunity for innovative companies looking to reduce their impact on the environment.
3. Nature-inspired Formulas - Manufacturing oral care formulas that utilize natural flavors and fruit extracts, and are free of harsh chemicals, presents an opportunity for disruption in the oral care industry.
Industry Implications
1. Oral Care - Oral care brands can innovate by prioritizing clean-ingredient formulas and investing in sustainable packaging solutions.
2. Beauty - Beauty brands can expand into the oral care space by creating nature-inspired formulas with essential oral care benefits.
3. Sustainability - Companies focusing on sustainability can disrupt the oral care industry by offering innovative, eco-friendly alternatives to traditional toothpaste products.