BREAD is a clean haircare brand for women with naturally curly hair, catering primarily to women of color who are looking for simplicity in their routine.
BREAD was launched when founder Maeva Heim transitioned her hair back to its natural texture and found little on the market that appealed to her minimalist beauty mindset. In a statement, Heim claimed "BREAD exists to offer a simplified, edited routine with just the fundamentals, so women can spend less time worrying about wash day, and more time on anything else."
Vegan, cruelty-free and sourced with local ingredients, BREAD is an ideal brand for the minimalist woman that's looking to achieve healthy hair without over spending. Products range from $20 to $58 USD.
Minimalist Curly Haircare Lines
BREAD is a Clean Haircare Brand Catering Primarily to WOC
Trend Themes
1. Clean Haircare - Disruptive innovation opportunity: develop clean haircare products with a focus on simplicity and minimalism.
2. Curly Haircare - Disruptive innovation opportunity: create haircare lines specifically designed for women with naturally curly hair, addressing their unique needs and preferences.
3. Minimalist Beauty - Disruptive innovation opportunity: offer beauty products that cater to the minimalist mindset by providing simplified, edited routines and essential fundamentals.
Industry Implications
1. Beauty and Personal Care - Disruptive innovation opportunity: revolutionize the beauty and personal care industry by introducing clean, minimalist haircare brands that meet the needs of diverse consumers.
2. Ethnic Haircare - Disruptive innovation opportunity: capitalize on the demand for haircare products catering primarily to women of color with naturally curly hair, offering tailored solutions and inclusive branding.
3. Vegan Products - Disruptive innovation opportunity: tap into the rising demand for vegan, cruelty-free haircare products sourced with local ingredients, appealing to conscious consumers seeking sustainable options.