The Singapore-based non-profit organization 'Lien AID' recently held a campaign to demonstrate how difficult it can be for many people in the world to access clean drinking water. In many parts of the world, people must travel long distances to find a source of clean water. Lien AID's new campaign sought to educate the Singapore public about how difficult it is for rural people to access water.
The campaign was held on World Water Day and it involved a vending machine called the 'Water Machine.' This smart machine held 160 bottles of chilled drinking water, each of which was available for free. However, in order to receive a bottle of water, an individual had to run in place, do a series of jumping jacks or hold a yoga pose for 45 seconds. Even after the individual performed this task, the machine still wouldn't dispense their bottle of water. The Water Machine would then reveal a story about the hardship that many people endure in order to access clean drinking water, thus instilling the importance of the campaign.
Exercise-Dependendant Water Machines
This Machine Requires Users to Run for Clean Drinking Water
Trend Themes
1. Interactive Vending Machines - Creating vending machines that require user participation or engagement in order to receive a product.
2. Awareness Campaigns - Using innovative methods to educate the public about important global issues, such as limited access to clean drinking water.
3. Gamification of Activism - Using game-like elements to encourage people to participate in causes and take action.
Industry Implications
1. Vending Machine Industry - By incorporating interactive features into vending machines, companies can attract more users and provide a unique user experience.
2. Non-profit Sector - Non-profit organizations can leverage innovative campaigns to raise awareness and encourage public engagement in global issues.
3. Digital Marketing Industry - Digital marketers can explore gamification strategies to create interactive campaigns and increase user participation in social causes.