To introduce pet owners to its new food philosophy, 'Feed Clean,' Nutro recently launched the 'This is Clean' advertising campaign for its range of clean dog food products.
As a producer of clean dog food recipes with real, non-GMO ingredients, Nutro shares a video that is full of happy, dirty dogs, reminding that clean foods help to give pets the energy they need to get dirty. The campaign takes the popularity of clean eating among humans and makes it relevant for pets.
Increasingly, pet owners who are invested in their own wellness journey are willing to pay a premium to bring quality, human-grade products into the lives of their pets, as they are reassured on the health, safety and value offered by clean, recognizable ingredients.
Clean Dog Food Campaigns
Nutro's 'This is Clean' Celebrates a Simple Philosophy on Health and Food
Trend Themes
1. Clean Eating for Pets - The trend of clean eating among humans is now extending to pets, with a focus on providing quality, human-grade ingredients in pet food.
2. Investing in Pet Wellness - Pet owners are increasingly willing to pay a premium for products that promote their pet's health and wellness, creating opportunities for brands to offer high-quality, nutritious options.
3. Non-gmo Pet Food - The demand for pet food made with non-GMO ingredients is rising as consumers seek transparency and cleaner options for their pets.
Industry Implications
1. Pet Food Manufacturing - The pet food manufacturing industry can explore disruptive innovation opportunities by developing and promoting clean, high-quality pet food recipes using recognizable ingredients.
2. Wellness Products and Services for Pets - The wellness industry for pets can capitalize on the trend of pet owners investing in their pet's health by offering a range of products and services that support their well-being.
3. Non-gmo Ingredient Suppliers - Suppliers of non-GMO ingredients can seize disruptive innovation opportunities by partnering with pet food manufacturers to meet the increasing demand for clean, non-GMO pet food products.