Clean Beauty at Walmart has been launched as a new platform for shoppers to help make the process of locating clean beauty and cosmetic products easier than ever. The platform is focused on a range of price points with more than 900 options to choose from, with almost 80% of them priced below the $10 point to prioritize access for a wider segment of consumers. The platform is expected to be grown on a yearly basis to continue prioritizing clean beauty options at competitive price points that more consumers can afford.
SVP of Sustainability Jane Ewing commented on Clean Beauty at Walmart saying, "It’s all about meeting customer expectations. Walmart aspires to become a regenerative company, and this means working to have a lasting, net positive impact on society through our products, services and business practices."
Accessible Clean Beauty Platforms
Clean Beauty at Walmart Features More Than 900 Products
Trend Themes
1. Accessible Clean Beauty - Clean Beauty at Walmart is a great example of an accessible and affordable clean beauty platform that demonstrates a need for affordable and sustainable beauty products.
2. Rapid Growth of Clean Beauty - The rapid growth of clean beauty platforms like Clean Beauty at Walmart represents an opportunity for companies to invest in clean beauty products that not only meet consumer preferences but are also sustainably sourced.
3. Democratization of Clean Beauty - The democratization of clean beauty products through affordable platforms like Clean Beauty at Walmart highlights an opportunity for companies to create sustainable beauty products that appeal to a wider range of consumers.
Industry Implications
1. Retail - The retail industry has an opportunity to capitalize on the growing demand for affordable and sustainable clean beauty products.
2. Cosmetics - The cosmetics industry has an opportunity to develop new clean beauty products that are sustainably sourced and accessible to consumers at all price points.
3. Sustainability - The sustainability industry has an opportunity to collaborate with the retail and cosmetics industries to help develop sustainable practices for the production and consumption of clean beauty products.