This clay litter is called 'Fresh Plus' and its visual identity was designed by the creative agency Clare Lynch Creative, for the brand Retail Outsource Solutions.
The litter comes in green packaging that reflects its natural ingredients, while black or white cats act as a backdrop for some of the brand's labeling. There are additional decorative features on the bags including flowers, which reveal images of the cat litter inside. The litter is made up of clay -- which coupled with its earthy color tones and playful designs makes it ideal for consumers who prefer natural products, even for their pets.
Fresh Plus' clay litter is designed to stand apart from competitors and is reflective of consumers' desire for premium pet products.
Natural Clay Litters
This Cat Litter Was Created with Natural Ingredients and is Marketed as Such
Trend Themes
1. Natural Ingredients - Opportunity for disruptive innovation in developing cat litter products using natural ingredients.
2. Eco-friendly Packaging - Opportunity for disruptive innovation in creating environmentally friendly packaging for pet products.
3. Premium Pet Products - Opportunity for disruptive innovation in developing high-quality and premium cat litter products.
Industry Implications
1. Pet Supplies - Opportunity for disruptive innovation in the pet supplies industry by offering cat litter products with natural ingredients.
2. Packaging - Opportunity for disruptive innovation in the packaging industry by creating eco-friendly packaging solutions for pet products.
3. Pet Care - Opportunity for disruptive innovation in the pet care industry by providing premium and natural cat litter products.