The fashion company J.W.Anderson recently teamed up with Diet Coke to redesign its classic soda bottle. The limited edition aluminum bottles are part of a new Diet Coke campaign called 'Regret Nothing.' The goal of the campaign is to capture consumer attention and "empower people to embrace their impulsive side."
The new bottle designs are inspired by J.W.Anderson's signature knitwear and hyper-realistic photography. Each of the designs puts a different spin on the classic soda bottle and its packaging. The winning designs will be unveiled at the end of July and a limited edition box of the newly designed bottles will be available in Harvey Nichols stores as of mid-August.
Beyond J.W.Anderson, Diet Coke has partnered with a number of other fashion designers including Jean Paul Gaultier and Karl Lagerfeld.
Fashion-Forward Soda Bottles
A Design Firm Helped Diet Coke Redesign Its Classic Soda Bottle
Trend Themes
1. Limited Edition Packaging - There is an opportunity for brands to collaborate with designers and create limited edition packaging to capture consumer attention and differentiate their products.
2. Fashion and Beverage Collaboration - The collaboration between fashion designers and beverage companies presents an opportunity for both industries to tap into new markets and attract a different consumer base.
3. Branding Through Fashion Partnerships - By partnering with fashion designers, beverage companies can leverage their brand image and create unique and eye-catching designs that resonate with consumers.
Industry Implications
1. Beverage - Beverage companies can explore collaborations with fashion designers to create unique product packaging and tap into new markets.
2. Design - Design firms can work with beverage companies to create innovative and visually appealing packaging designs that resonate with consumers.
3. Fashion - Fashion designers can expand their brand presence by partnering with beverage companies to design limited edition packaging and reach a wider audience.