ASICS launches a Classic Red colorway of the iconic GEL-LYTE III OG sneaker model with inspiration drawn from traditional Japanese Daruma Dolls. These dolls are a symbol of luck in Japanese culture and the new design honors that with a colorway that fuses premium materials.
This includes leather making up the red area, which is the most dominant detail at the upper. It is then accented with white leather materials with perforations to allow for breathability, following through at the toe box and the side paneling. More white details are added at the sole unit and the tongue lining to bring tonal contrast to the shoe. Additionally, there are patent black leather strips that makes up the branding to round it all out.
Traditional Doll-Inspired Tonal Sneakers
ASICS' GEL-LYTE III OG Gets a Classic Red Tonal Update
Trend Themes
1. Tonal Sneakers - Opportunity for incorporating cultural inspirations into fashion design for personalized and unique tonal sneakers.
2. Premium Material Fusion - Innovation opportunity in fusing premium materials such as leather and patent leather in sneaker design for a luxurious and striking look.
3. Symbolism in Fashion - Disruptive innovation for fashion with incorporation of cultural symbols, such as the Japanese Daruma Dolls, to add meaning and value to clothing items.
Industry Implications
1. Fashion - Opportunity for fashion brands to incorporate cultural inspirations or symbolism into their clothing and accessories for a unique offering.
2. Sneaker Industry - Innovation opportunity for sneaker companies to create tonal sneakers using premium materials, and adding elements of cultural symbolism for a unique and interesting look and story.
3. Luxury Goods - Luxury sneaker makers may increasingly seek inspiration from historical culture and artifacts to create high-end, visually-striking products that suit the tastes of discerning and sophisticated luxury consumers.