Durable Weatherized Laced Footwear

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Red Wing Heritage Updates the Classic Moc in GORE-TEX

Red Wing Heritage introduces another iteration of the Classic Moc silhouette in a durable construction to prepare for the colder seasons of the year. It features a rubber sole unit foundation, Goodyear welt, and high shafts, all components to combat the dropping temperatures.

The shoe is updated with GORE-TEX materials across the silhouette for the Fall/Winter 2021 season. Retaining most of the design elements of the shoe, it is almost identical to the first look of the shoe. Looking closely, there is a small GORE-TEX tab that rests on the upper. The rest of the shoe includes Storm welt construction to ensure that no moisture is able to enter the shoe and it sits on top of a Traction Tread outsole unit.
Trend Themes
1. Durable Weatherized Footwear - Red Wing Heritage's use of GORE-TEX materials highlights the trend of durable, weatherized footwear for colder seasons.
2. Rubber Sole Units - The integration of rubber sole units in footwear provides a disruptive opportunity for improved durability and traction for outdoor wear.
3. Storm Welt Construction - The trend towards Storm welt construction and other waterproofing features in footwear highlights a growing demand for function and versatility in consumer products.
Industry Implications
1. Footwear Manufacturing - Incorporating durable materials and weatherproof design elements into footwear presents innovations in the footwear manufacturing industry.
2. Outdoor Apparel and Gear - The trend towards weatherized and durable products in the footwear industry can also be disruptive to the outdoor apparel and gear industry.
3. Sustainability and Eco-friendly Manufacturing - The trend towards durable, long-lasting products in the footwear industry also highlights an opportunity for innovation in sustainability and eco-friendly manufacturing practices.

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