Timex works in collaboration with NEEDLES and BEAMS BOY on a three-way collaborative Classic Digital watch project to kick off the 2024 new year. Additionally, BEAMS BOY is also celebrating its 25th anniversary and this is the second part of the collaborative project between Timex and NEEDLES back in September.
The trio delivers a special iteration of Timex's Classic Digital watch as a special edition by Shimizi Takashi from NEEDLES. The inspiration stems from tie-dye visuals, which is a pattern often visited by the brand. The strap and case are designed to be clear with black splotches added to create the tie-dye pattern in a unique way, reflecting light depending on how it hits the timepiece.
Street-Informed Collaborative Timepieces
BEAMS Joins NEEDLES and Timex on a Classic Digital
Trend Themes
1. Collaborative Fashion Projects - The collaboration between Timex, NEEDLES, and BEAMS BOY on the Classic Digital watch reflects a growing trend of collaborative fashion projects in the industry.
2. Special Edition Releases - The special edition tie-dye Classic Digital watch by Timex, NEEDLES, and BEAMS BOY highlights the trend of special edition releases that cater to niche consumer preferences.
3. Tie-dye Revival - The tie-dye pattern featured on the Timex Classic Digital watch signifies the revival of tie-dye as a popular design choice in fashion and accessories.
Industry Implications
1. Fashion Retail - The collaboration between Timex, NEEDLES, and BEAMS BOY on the Classic Digital watch presents an opportunity for fashion retailers to tap into the growing trend of collaborative fashion projects.
2. Watch Manufacturing - The special edition tie-dye Classic Digital watch by Timex, NEEDLES, and BEAMS BOY showcases the potential for watch manufacturers to create unique and limited-edition timepieces that cater to specific consumer preferences.
3. Fashion Accessories - The tie-dye design of the Timex Classic Digital watch opens up possibilities for fashion accessory brands to embrace the revival of tie-dye and incorporate the pattern into their product lines.