On top of producing eco-friendly fashion from recycled and repurposed materials, United by Blue makes another big commitment to the world—for each product that it sells, the brand removes a pound of trash from oceans and waterways through city cleanups. Since it launched in 2010, the brand has hosted and organized over 120 cleanups in 21 states, bringing together more than 4,000 volunteers to remove over 250,000 pounds of trash.
As a company with B Corporation certification, United by Blue has just been recognized on the non-profit B Lab's 'Best for the World' list for its ability to engage communities for the purposes of good. In a continual effort to increase environmental awareness across North America, United by Blue will be co-hosting a city cleanup in Toronto, Canada this spring.
Branded City Cleanups
For Each Product United by Blue Sells, a Pound of Trash is Removed
Trend Themes
1. Eco-friendly Fashion - Opportunity to produce fashion items from recycled materials
2. Community Engagement - Opportunity to engage communities for environmental good
3. City Cleanups - Opportunity to organize trash removal initiatives in cities
Industry Implications
1. Fashion Industry - Opportunity for fashion brands to produce eco-friendly fashion from recycled materials
2. Environmental Nonprofits - Opportunity to engage communities in environmental cleanup efforts
3. Municipalities - Opportunity for cities to organize cleanups and remove trash from oceans and waterways