Aside from orange juice, lemonade and grapefruit-based beverages, Vita Mansi launched a novel new kind of citrus drink.
The Mansi drink is made from juice of the calamansi fruit, which is known as an intergenetic hybrid of a kumquat and a sour mandarin citrus fruit. Although naturally sweet, the premium ready-to-drink non-GMO beverage is further sweetened with organic came sugar and organic honey.
The benefits of this citrus drink include a high vitamin C content, antioxidants and electrolytes to help hydrate and leave the body feeling replenished. Since adventurous foodies are seeking food hybrids of all sorts, it was only a matter of time before they began popping up in drinks as well, especially since citrus flavors provide an ideal blend of adventurous flavor and health benefits.
Hybrid Citrus Beverages
Vita Mansi's Citrus Drinks Use Hybrid Fruits and Natural Sweeteners
Trend Themes
1. Hybrid Fruit Beverages - The trend of hybrid fruit beverages offers an opportunity for brands to create innovative flavor combinations and capitalize on consumers' desire for unique, adventurous drinks.
2. Natural Sweeteners - The rising demand for natural sweeteners in beverages presents a disruptive innovation opportunity for brands to develop healthier alternatives to traditional sugary drinks.
3. Functional Citrus Drinks - The trend of functional citrus drinks, such as those high in vitamin C, antioxidants, and electrolytes, provides a chance for companies to tap into the growing market for healthier and functional beverages.
Industry Implications
1. Beverage Industry - The beverage industry can leverage the trend of hybrid fruit beverages to create new product lines that appeal to health-conscious consumers.
2. Health Food Industry - The health food industry has an opportunity to incorporate natural sweeteners into their products, catering to consumers' desire for healthier and more natural options.
3. Functional Drinks Market - The functional drinks market can embrace the trend of functional citrus drinks by developing innovative formulations that offer health benefits beyond traditional beverages.