At LUXE PACK New York, Eastman introduced several new circular recycling innovations that are poised to address plastic waste. Trēva engineering bioplastic is one of Eastman's first products to benefit from carbon renewal technology, which enables the recycling of mixed polyester and mixed plastic waste. Some kinds of plastics are notoriously difficult to recycle, including cosmetics packaging, yet carbon renewal technology has the potential to convert mixed plastic waste back to its molecular components.
Eastman has plans for its innovative product to be commercially available before the end of the year, noting that it is "Committed to working with our value chain partners to create real solutions toward a true circular economy."
Across multiple industries, brands are exploring how the circular economy can be used to clean up the plastic problem.
Circular Cosmetic Packaging
Eastman Introduced Circular Recycling Innovations & Bioplastic
Trend Themes
1. Circular Economy in Packaging - Brands are adopting circular economy principles in packaging to address plastic waste and create sustainable solutions.
2. Carbon Renewal Technology - Innovative recycling technologies like carbon renewal are enabling the conversion of difficult-to-recycle plastics into their molecular components.
3. Bio-based Plastics in Cosmetics - The use of bio-based plastics, such as Eastman's Trēva engineering bioplastic, is increasing in the cosmetics industry as a sustainable alternative to traditional packaging materials.
Industry Implications
1. Packaging Industry - The packaging industry can embrace circular economy principles and adopt innovative recycling technologies to reduce plastic waste and create more sustainable packaging solutions.
2. Recycling Industry - The recycling industry has an opportunity to leverage carbon renewal technology to efficiently process and convert difficult-to-recycle plastics into valuable materials.
3. Cosmetics Industry - The cosmetics industry can incorporate bio-based plastics into their packaging to enhance sustainability practices and reduce environmental impact.