Taiwanese fashion label PROTOTYP introduces the Circuit collection designed specifically for the Spring/Summer 2021 season. It is themed around a fictional racing team known to be the Prototype Technology Company, which is dedicated to exploring the correlation between vehicles and humans.
With the unique theme, there is a cohesive capsule of seasonally appropriate apparel to capture the overarching concept. It is recognized as the research theme of "Speed Limits: On Engine Systems and Driving Wheels." The most notable pieces to join the capsule is the Prototype Technology Company Department jersey, the graphic tees, wide-fitted sweatpants, and shorts. All of these are made with a technical stance around the Circuit theme of the entire range. It is then rounded out with a selection of accessories.
Auto-Themed Dynamic Fashion
PROTOTYP's Circuit Collection is Crafted for the SS21 Season
Trend Themes
1. Auto-themed Fashion - The fusion of automotive and fashion design creates opportunities for brands to offer unique and edgy collections.
2. Technical Fabric Apparel - Using innovative fabric technology allows for the creation of stylish yet functional apparel that can be utilized across various industries.
3. Concept-based Collections - Designing thematic collections based on abstract concepts allows for creativity and differentiation in the fashion industry.
Industry Implications
1. Fashion - Fashion brands can explore the fusion of automotive design and apparel to offer unique and trendsetting collections.
2. Automotive - Automotive brands can collaborate with fashion designers to create merchandise that appeals to both car enthusiasts and fashion lovers.
3. Sports and Activewear - Incorporating technical fabrics into sports and activewear can improve performance and offer more functionality to consumers.