In keeping with the growing demand for remixed snacks, Wise Foods has released a cinnamon roll-flavored popcorn. Combining the sugary taste of a cinnamon roll with the light and airy texture of air-popped popcorn, the hybrid snack food gives consumers a guilt-free way to indulge in something sweet.
To create its cinnamon roll-flavored popcorn, Wise Foods teamed up with the popular dessert chain Cinnabon. The two companies then developed a one-of-a-kind popcorn flavor that tastes just like the world-famous Cinnabon Classic Cinnamon Rolls. Despite its sweet flavor, the air-popped snack is made from whole grains and free of added preservatives.
At just 75 calories per cup, the cinnamon roll-flavored popcorn is likely to appeal to health-conscious consumers looking for a lighter snack option.
Cinnamon Roll-Flavored Popcorn
This Co-Branded Snack Food Tastes Like Sweet Breakfast Pastries
Trend Themes
1. Remixed Snacks - As demand for creative snacking options continues to rise, there is an opportunity for companies to create unique and unexpected flavor combinations.
2. Hybrid Snack Foods - Combining two popular snack items creates a unique product that has potential to stand out in a crowded market.
3. Healthy Indulgences - Consumers are seeking guilt-free ways to indulge in their favorite treats, presenting an opportunity for healthier versions of traditionally indulgent snacks.
Industry Implications
1. Snack Foods - Innovation in the snack industry presents an opportunity for companies to position themselves as unique and exciting options in a competitive market.
2. Co-branding - Collaborating with established brands in different industries can help create buzz and interest in new products, as seen in this joint venture between Wise Foods and Cinnabon.
3. Healthy Food Products - As consumers prioritize healthy living and seek out healthier food options, companies have an opportunity to innovate in the health food space and create indulgent yet nutritious snacks.