In working on BIG's masterplan for a town on the outskirts of Paris, UNStudio designed Cinema EuropaCity to represent the cultural openness that lies at the heart of the concept city. The culture and arts center, which recent won a contest to be built in the future town, features rusted steel volumes topped with green space and full-size cinema screens, with ample room for sitting to watch the outdoor screenings.
Cinema EuropaCity is part of the larger EuropaCity project, which is being undertaken by the powerful architecture and planning firm BIG. The $3.82 billion masterplan encompasses a complete tourism and leisure district outside of Paris, including hotels, a concert hall, an exhibition hall, a contemporary circus, and the grand cinema center designed by UNStudio.
Rooftop Cinema Centers
UNStudio's 'Cinema EuropaCity' Features Rusted Steel Volumes
Trend Themes
1. Rooftop Cinema Centers - The trend of creating cinema centers on rooftops and other outdoor spaces has the potential for disruptive innovation in the entertainment industry by offering unique and memorable experiences.
2. Cultural Openness Design - The use of architecture to symbolize cultural openness, like the rusted steel volumes and open green spaces in Cinema EuropaCity, presents opportunities for disrupting traditional architectural and urban planning norms and pushing for more inclusive design.
3. Leisure Districts - The idea of creating complete leisure districts, like EuropaCity, presents disruptive innovation opportunities in the tourism industry by offering visitors easy access to a variety of leisure experiences in one centralized location.
Industry Implications
1. Entertainment - The rise of rooftop cinema centers has the potential to disrupt traditional movie theaters and the entertainment industry as a whole, offering a unique and memorable experience to consumers.
2. Architecture and Urban Planning - Designing buildings that symbolize cultural openness and inclusivity, like the rusted steel volumes of Cinema EuropaCity, presents an opportunity for architects to challenge traditional norms in the industry and push for more innovative and inclusive designs.
3. Tourism and Hospitality - Creating complete leisure districts, like EuropaCity, presents an opportunity for disruption in the tourism industry by offering visitors a variety of leisure experiences in one centralized location.