To bring awareness to the roll-out of its 4G network across the UK, EE partnered with BAFTA to launch the '4GEE Community Cinema Club.'
EE treated climbers from the Real Adventure Climbing School to an epic viewing experience 500 meters above sea level. High up in the air, the climbers were able to watch BAFTA award-winning films like 'La La Land.'
Now, EE wants to give five of its fans the chance to experience the same kind of excitement with a competition to win a 4GE Community Cinema kit. The set includes a wireless speaker, a pop-up screen, a movie screening voucher and 4G WiFi, so that they may host their own open-air screening experience.
Open-Air Cinema Clubs
EE Launched the '4GEE Community Cinema Club' to Share Films Above Sea Level
Trend Themes
1. Open-air Cinema Experiences - EE's 4GEE Community Cinema Club showcases the trend of outdoor film screenings, providing a unique and immersive viewing experience.
2. Partnerships with Entertainment Industry - The collaboration between EE and BAFTA demonstrates the trend of brands partnering with entertainment organizations to create memorable experiences for customers.
3. Personalized Viewing Experiences - EE's competition to win a 4GE Community Cinema kit highlights the trend of individuals seeking personalized and interactive movie screenings.
Industry Implications
1. Telecommunications - EE's 4G network rollout and partnership with BAFTA shows innovation opportunities for telecommunications companies to provide unique experiences for their customers.
2. Entertainment - The collaboration between EE and BAFTA presents opportunities for the entertainment industry to explore new ways of engaging with audiences through outdoor cinema experiences.
3. Consumer Electronics - The 4GE Community Cinema kit competition indicates potential disruptive innovation opportunities for consumer electronics companies to create specialized products for personalized movie screenings.