Heineken International recently launched a premium cider collection called 'Cidrerie Stassen.' With the rising popularity of craft brewing, the new collection caters to consumers looking for premium versions of their favorite drinks.
Cidrerie Stassen is an artisanal cider collection made up of three different varieties brewed by a 120-year-old cider house. Unlike ordinary ciders, the new line boasts an elegant design that reflects the premium quality of the product. The ciders are packaged in colorful glass bottles with labels that pay homage to Belgian art nouveau. As Kasia Gebala of Heineken International explains, the new collection is designed to appeal to the "discerning connoisseur looking for a truly authentic, quality craft beverage with real heritage."
The new line is indicative of a larger shift towards premium beers and artisanal offerings of familiar products.
High-End Cider Collections
The 'Cidrerie Stassen' Line Caters to Discerning Cider Drinkers
Trend Themes
1. Premiumization of Beverages - Cidrerie Stassen's launch aligns with a larger trend of premiumization, indicating opportunities for high-end versions of familiar products.
2. Craft Cider Movement - As craft brewing continues to gain popularity, the craft cider movement can also thrive, presenting opportunities for small cider houses to create artisanal collections.
3. Artisanal Packaging Design - The elegant design of Cidrerie Stassen's glass bottles with labels inspired by art nouveau presents opportunities for other beverage brands to differentiate themselves through unique and luxurious packaging.
Industry Implications
1. Alcoholic Beverages - Cidrerie Stassen's launch within the alcoholic beverage industry suggests opportunities for premium and craft offerings across beer, cider, and wine.
2. Packaging Design - The luxurious packaging of Cidrerie Stassen indicates opportunities for beverage packaging design aimed at high-end and niche markets.
3. Artisanal Production - The launch of Cidrerie Stassen highlights opportunities for artisanal cider houses to cater to consumers seeking high-quality and authentic craft beverages.