Iam(aranth) works with a protein-packed ancient superfood and the form of a classic Mexican treat to create Churritos, a crunchy street snack with nutritional benefits. With corn flour, prickly pear flour, habanero and chipotle seasoning, the brand shares a tasty way for people to get familiar with the benefits of organic amaranth seeds.
With varying heat levels, the brand offers something for everyone and varieties like Original & Himalayan Salt; Chipotle & Himalayan Salt; and Habanero and Himalayan Salt.
Amaranth offers a wealth of health benefits and the tiny super seed has been a staple Mexican food since the Aztecs. As Iam(aranth) says on its site: "the health benefits attributed include decreasing plasma cholesterol levels, stimulating the immune system, exerting an antitumor activity, reducing blood glucose levels and improving conditions of hypertension and anemia. In addition, it has been reported to possess anti-allergic and antioxidant activities."
Ancient Grain Street Snacks
Churritos Share the Many Benefits of Amaranth in a Snackable Form
Trend Themes
1. Superfood Street Snacks - There is an opportunity to create street snacks with lesser-known superfoods such as amaranth to cater to the growing demand for healthy snack options.
2. Personalized Heat Levels - Creating customizable spice levels for snacks allows consumers to tailor their experience, providing an opportunity for innovation in product customization.
3. Alternative Flour Blends - Using alternative flour blends to create indulgent yet nutrient-packed snacks with unconventional flavor profiles can cater to the consumers looking for guilt-free yet tasty snacks.
Industry Implications
1. Snack Food Industry - Integrating nutrient-packed ingredients into snack products can cater to the growing demand for healthier snack options in the Snack Food industry.
2. Health Food Industry - The Health Food Industry can leverage the benefits of less popular superfoods like amaranth to create snack products with added health benefits for the consumers.
3. Flour Industry - The Flour Industry can create alternative flour blends that cater to the demand for gluten-free pastry and boost the nutrient value of baked goods.