The Campbell Soup Co. recently unveiled a new line of protein-rich Campbell’s Chunky Maxx soups, which contain between 18 to 26 grams of protein per serving. These hearty new soups from Campbell's are packaged in single-serve microwavable cups and are offered in six different varieties such as: Bison Bacon Burger with Carrots and Potatoes or Grilled Sirloin Steak with Ham, Red Beans and Rice. Some of the other combinations that double up on the meat include ham and steak, as well as grilled chicken and bacon. As such, these microwavable tubs boast labels that call out the fact they are loaded with "40% more meat."
Many consumers are now looking for quick heat-and-eat meals that are packed with protein so that they may easily refuel and feel satiated during a busy day.
Protein-Packed Microwavable Soups
Campbell’s Chunky Maxx Soups Provide 18 to 26 Grams of Protein
Trend Themes
1. Protein-rich Convenience Foods - There is an opportunity for food brands to innovate and create more protein-packed, ready-to-eat meals and snacks for the growing number of consumers seeking quick and convenient sources of protein.
2. Meat-enhanced Products - Brands can explore ways to incorporate additional meats into their existing product lines to meet the demand for protein-packed foods.
3. Single-serve Packaging - With the rise of on-the-go eating, there is a potential for food companies to create more single-serve, microwavable packaging options that accommodate busy lifestyles.
Industry Implications
1. Canned Soup - Canned soup companies have the opportunity to release lines of protein-packed, microwavable soup options to cater to those looking for quick and easy sources of protein.
2. Convenience Foods - The convenience food industry can explore the incorporation of additional meat ingredients into existing product lines to boost the protein content of on-the-go snacks and meals.
3. Fast-food Chains - Fast-food chains can develop new menu items that are high in protein to cater to the needs of consumers looking for quick and convenient protein options on the go.