The Chuck E. Cheese frozen pizzas are being launched by the brand into grocery stores to provide customers with an alternative way to enjoy the brand's signature dish. The pizzas were developed through a licensing partnership with Flatlander Foods, and come in two flavor options including Cheese and Pepperoni. The products are priced at just $6.99 each to make them a low-cost alternative for consumers to pick up when going into the brand's restaurant might not be possible.
The Chuck E. Cheese frozen pizzas are each branded with in-restaurant dining in mind and offer patrons with 250 E-Tickets that can be redeemed at a participating location. This will help to bridge the gap between at-home and in-store experiences for consumers.
Restaurant-Themed Frozen Pizzas
The Chuck E. Cheese Frozen Pizzas Come in Two Options
Trend Themes
1. Restaurant-themed Frozen Pizzas - Frozen pizzas with restaurant branding and gamification features provide a new channel for restaurants to expand their product lines and reach customers beyond the restaurant.
2. Alternative At-home Dining Options - As more people stay home, the demand for affordable and convenient food options that mimic the restaurant experience will continue to grow.
3. Licensing Partnerships for Food Products - Restaurants and other industries can partner with food manufacturers to launch branded food products and diversify their revenue streams.
Industry Implications
1. Food Manufacturing - Food manufacturers can explore licensing partnerships with restaurants and other organizations to produce branded food products.
2. Restaurant/food Service - Restaurants and food service providers can expand their product offerings and increase revenue through the launch of branded food products for at-home consumption.
3. Grocery/retail - Grocery stores and other retail outlets can increase sales and provide customers with access to new food products by carrying branded items from restaurants and other organizations.