In attempt to gain ground in the home theater industry, Internet giant Google unveiled Chromecast -- a super compact plug-in device that lets you stream media content from your smart phone to your HDTV.
The device plugs into your TV and corresponds with any Wi-Fi enabled electronic like your smart phone, tablet or laptop. The Chromecast conveniently brings your downloaded media material to the big screen, improving home entertainment systems. You'd be surprised to hear that the device is marked at a very low cost of $35. This move makes sense on Google's part, because it seems like a fair attempt to get competitive with Apple TV.
Chromecast is currently only available in the US. International launches have not been announced yet.
Mini Media-Streaming USBs
Chromecast Plugs into Your TV to Stream Media from Your Mobile Devices
Trend Themes
1. Smartphone-media Streaming Integration - As consumers continue to seek portable, on-demand media, businesses could partner with mobile phone manufacturers to integrate streaming services into their devices.
2. Compact-streaming-devices - There is opportunity for companies to create small, affordable streaming devices, similar to Chromecast, that enable users to stream media from their mobile devices to their TV.
3. Improved-home-entertainment-experience - With the growing demand for at-home entertainment, businesses could innovate and provide products that enhance the user's experience, such as Google did with Chromecast.
Industry Implications
1. Technology - Companies within the technology industry can use Chromecast to encourage the development of smaller, portable media-streaming devices.
2. Media and Entertainment - Businesses within the media and entertainment industry could work on integrating media streaming into mobile devices or improving home entertainment systems.
3. Telecommunications - By partnering with streaming device manufacturers like Google, telecommunication companies have the opportunity to offer more comprehensive entertainment packages to subscribers.