The Christopher Shannon Spring/Summer 2013 collection showcases an alternative and entirely bizarre approach to menswear. Frilly clown-like hats are worn by the dapper men here, each with its own particular assortment of red, blue and white pieces of hanging cloth.
Supporters of the Christopher Shannon brand have heralded the labels use of ornate headgear on the catwalk. Brimmed caps and elevated crowns have been staples of past lines, and while this has held true for some time, the Spring/Summer 2013 display has taken this infatuation with male craniums to a whole new level.
The facial coverings exhibited here are likely the first aspect of this Christopher Shannon production that one would notice, and yet, this does not serve to take away from the assortment of exquisite oxford shirts and cape-like sporting jackets.
Entirely Fringed Fashion Lines
The Christopher Shannon Spring/Summer 2013 Pieces are Embossed
Trend Themes
1. Alternative Menswear - Disruptive innovation opportunity: Create fashion lines that challenge traditional menswear norms and incorporate unconventional elements, such as fringed accessories or ornate headgear.
2. Ornate Headgear - Disruptive innovation opportunity: Develop unique and extravagant headwear designs to add a touch of eccentricity to fashion collections.
3. Exquisite Oxford Shirts - Disruptive innovation opportunity: Reimagine and elevate the classic Oxford shirt by incorporating unique details or materials that make a bold fashion statement.
Industry Implications
1. Fashion and Apparel - Disruptive innovation opportunity: Introduce unconventional fashion lines or accessories that challenge traditional norms and attract a niche market seeking alternative styles.
2. Men's Fashion - Disruptive innovation opportunity: Explore new possibilities in men's fashion by pushing boundaries and introducing unexpected elements, such as ornate headgear or unconventional fabric choices.
3. Fashion Runway Shows - Disruptive innovation opportunity: Reimagine fashion runway shows by incorporating theatrical elements, like fringed accessories and facial coverings, to create memorable and visually striking presentations.