The Mill is a visual effects studio based in London and in order to spread holiday cheer, they teamed up with INT Works to create a Christmas Wish Machine display window.
The whimsical snow machine uses tweeted wishes that are transformed into paper flakes and swirls them around like a snowstorm. The public is encouraged to watch the display of makeshift snowflakes as well as tweet their wishes to @TheMillWishes. For every wish the Twitter account receives, The Mill will donate ten pence to the Crisis charity, which helps the homeless.
The Christmas Wish Machine captures people's attention as well as spreads joy this holiday season. By tweeting your wish to The Mill account, you are aiding a valuable mission that in turn fuels a beautiful shop display.
Interactive Holiday Charity Windows
The Christmas Wish Machine Creates Snowflakes Out of Tweets
Trend Themes
1. Interactive Charity Windows - Creating interactive and experiential charity displays can promote engagement and donations.
2. Social Media-driven Activism - Leveraging social media to drive charitable donations is a trend that can increase visibility, brand loyalty and social good.
3. Whimsical Brand Activation - Fun, interactive and visually appealing brand activations can drive engagement and create memorable experiences for consumers.
Industry Implications
1. Visual Effects/advertising - Utilizing innovative technology and creative executions for brand activations and charity campaigns can create a competitive edge in the advertising industry.
2. Non-profit/charitable Organizations - Partnering with creative agencies and studios to create new and innovative fundraising strategies can generate interest and support for non-profits.
3. Social Media/marketing - Combined with creative brand activations, social media can be leveraged to amplify charitable fundraising campaigns and promote brand values.