Cristiano Ronaldo has recently opened a soccer-themed hotel called the Pestana CR7 in Madiera, Portugal.
The luxury hotel offers guests a rooftop infinity pool, an open air gym and soccer field-inspired bathrooms. The hotel has 48 rooms and is located in Ronaldo's hometown of Funchal. Soccer memorabilia is on display throughout the hotel including Ronaldo's shirts, trophies and trainers. Ronaldo's personal motto, "To be the best, you need the best," is written on a neon sign in the lounge. While the hotel has a very luxurious feel to it, rooms are fairly affordable at £184 ($205) a night.
Next to the hotel is a museum dedicated to Ronaldo. Pestana CR7 has plans for other locations including Lisbon, Portugal, Madrid, Spain and New York, US.
Celebrity Athlete-Branded Hotels
Cristiano Ronaldo's Pestana CR7 is a Soccer-Themed Luxury Hotel
Trend Themes
1. Celebrity Athlete-branded Hotels - Opportunity for other celebrity athletes to leverage their personal brands and enter the hospitality industry by opening their own themed hotels.
2. Luxury Sports-themed Hotels - Growing demand for high-end hotels themed around popular sports and athletes, providing unique experiences for sports enthusiasts and fans.
3. Affordable Luxury Accommodation - Emergence of luxury hotels at affordable prices, attracting a wider range of clientele and disrupting the traditional notion of luxury accommodation.
Industry Implications
1. Hospitality - Hotels and resorts industry can explore collaborations with celebrity athletes to create unique and branded experiences for guests.
2. Sports - Increased opportunity for sports industry to expand into the hospitality market by developing themed hotels and experiences for fans and enthusiasts.
3. Travel and Tourism - Travel and tourism industry can tap into the trend of luxury sports-themed hotels and market them as attractive destinations for sports travelers.