The Christian L’enfant Roi Spring/Summer 2013 ad campaign showcases the label's elegant and luxurious menswear selects. This stunning studio portrait series features a model whose face is concealed, while his body is put on display.
Artfully executed, the striking photoshoot takes inspiration from the fable of the Fossegrim, a Scandaniavian water spirit who is often described as a handsome man, dressed in desirable clothing. This spirit's allure allows him to lure humans into lakes, rivers and ponds.
The Christian L’enfant Roi Spring/Summer 2013 advertorial stars an undressed male model whose identity is hidden. Whether showcasing impeccably tailored coats, heavy knits or delicate linens, this menswear collection displays modern minimalism in a way that is both sleek and fashion-forward.
Figure-Exposing Advertorials
The Christian L’enfant Roi Spring/Summer 2013 Campaign Conceals
Trend Themes
1. Concealed Identity Advertising - Opportunity for fashion brands to execute visually striking ads with concealed identity of models.
2. Minimalist Luxury Menswear - Opportunity for designers to capitalize on modern minimalism trend in high-end menswear.
3. Fable-inspired Fashion - Opportunity for fashion brands to draw inspiration from timeless folktales for unique branding.
Industry Implications
1. Fashion - Fashion industry can incorporate concealed identity and minimalist luxury trends for innovative menswear collections.
2. Advertising - Ad industry can explore visually striking techniques like concealed identity and fable-inspiration for creative campaigns.
3. Entertainment - Entertainment industry can draw inspiration from fashion trends and fables for imaginative and captivating visual storytelling.