Chopt recently teamed up with the condiment and seasoning business Omsom, to create the highly anticipated Chopt x Omsom Menu.
Omsom is a Asian American-owned, women-led business that aims "to bring proud, loud Asian flavors to your fingertips any day of the week." Now, Omsoms flavors are proudly highlighted in the new salads and bowls included in the Chopt x Omsom Menu. Highlights of the menu include the Omsom Lemongrass Chicken Salad, which consists of Omsom lemongrass chicken along with ingredients like pickled daikon, crispy shallots, and fresh radishes. Another hit is the Omsom Thai Chili Meatball Bowl, which pairs warm Omsom Thai chili meatballs with ingredients like crushed cashews and pickled carrots over a bed of warm grains or cauliflower rice.
Southeast Asian-inspired Menus
The New Chopt X Omsom Menu Highlights Southeast Asian Flavors
Trend Themes
1. Southeast Asian Fusion Cuisine - Opportunity for restaurants to partner with Asian American-owned businesses and highlight bold and diverse Southeast Asian flavors in their menus.
2. Collaborative Culinary Partnerships - Opportunity for businesses to team up with complementary brands to create unique and exciting menu offerings.
3. Increasing Popularity of Asian Cuisines - Opportunity for restaurants to explore and showcase the various regional cuisines of Asia in order to cater to the growing demand from consumers.
Industry Implications
1. Restaurant - Opportunity for restaurants to attract a wider audience by incorporating Southeast Asian flavors and partnering with respected brands to create unique menu offerings.
2. Food and Beverage - Opportunity to invest in Asian American-owned businesses that specialize in condiments and seasonings to capitalize on the growing demand for bold and diverse Southeast Asian flavors.
3. Hospitality - Opportunity for hotels and resorts to offer guests unique culinary experiences by incorporating Southeast Asian-inspired menus and partnering with respected brands to offer menu items that stand out from their competitors.