Chocomoo, an illustrator based in Kyoto joins Reebok Japan on a collection entitled 'Create Your Own Life' for the season. The duo center their focus around the Instapump Fury Slides with an updated version of the iconic silhouette that arrives with a selection of apparel to accompany the footwear. This joint effort marks the third collaborative project between the sportswear brand and Chocomoo.
The artist's artwork celebrates independent women and the men that support them, capturing the supportive energy of that relationship. The entire range is black and white and the sandals are open-toe, retaining the original silhouette. The graphics detail it all over across the Pump membrane and the heel strap. The apparel that accompanies the sandal includes a tee, a long sleeve top, and sweatpants.
Illustrated Graphic Monochromatic Sportswear
Chocomoo Joins Reebok Japan on a Joint Collection
Trend Themes
1. Monochromatic Sportswear - Opportunity for brands to collaborate with artists and illustrators to create unique, limited-edition sportswear collections.
2. Illustrated Apparel - Potential to incorporate art and illustrations into clothing designs, offering consumers a unique and personal expression of style.
3. Collaborative Projects - Growing trend of brands partnering with artists and creatives to create exclusive and innovative product collections.
Industry Implications
1. Sportswear - Opportunity for sportswear brands to tap into the artistic world and collaborate with illustrators to create unique and standout collections.
2. Art and Design - Potential for artists and illustrators to expand their reach and collaborate with brands to create wearable art collections.
3. Fashion and Apparel - Growing trend of incorporating unique illustrations and graphics into clothing designs, giving consumers more options for self-expression through fashion.