Getting a bar of chocolate is a treat in and of itself, but the Utopick Chocolates packaging aims to make the experience even more intriguing and special. Designed by Lavernia & Cienfuegos, the Utopick Chocolates branding consists of a package that highlights several layers from the outside that are intermixed in an origami fashion. This allows the person who's opening the chocolate to experience surprise and delight to further enhance the sweet experience that they're about to have.
The Utopick Chocolates packaging came about when the master chocolatier behind the brand, Paco Llopis, came to the designers in search of branding that would meet stringent standards. What was created is upscale yet simple in order to complement the chocolate without overshadowing it.
Ornate Origami Chocolate Packaging
The Utopick Chocolates Packaging is Simple and Curious
Trend Themes
1. Interactive Chocolate Packaging - Using origami designs and inter-mixed layers on packaging to create an interactive experience for customers.
2. Upscale and Simplistic Packaging - Branding packaging that is both simple and upscale to complement the product and create a luxurious experience for customers.
3. Multi-layered Packaging - Using multiple layers on product packaging to create a visually appealing and intriguing experience for customers.
Industry Implications
1. Chocolate Packaging Industry - Innovating and creating visually appealing packaging designs to differentiate products and create a unique experience for customers.
2. Luxury Food Packaging Industry - Creating premium and sophisticated packaging designs to elevate the customer's perception of the product and increase value perception.
3. Sustainable Packaging Industry - Using eco-friendly and biodegradable materials in packaging designs to appeal to environmentally conscious customers while also adding value and differentiation for the brand.