Zico Australia recently debuted a chocolate-flavored coconut water that is designed to appeal to consumers looking for healthy beverages that do not compromise on flavor. While coconut water is already extremely popular among consumers, there are many who still find the taste slightly off-putting. This new 'Velvety Chocolate' flavor is designed to appeal to those who want to reap the nutritional benefits of coconut water, while still enjoying the kinds of flavors they are familiar with.
The new chocolate-flavored coconut water is comprised of real coconut water and other not-from-concentrate ingredients. Despite the indulgent taste, the drink delivers the hydration benefits of five electrolytes and as much potassium as a banana. These benefits are likely to appeal to active consumers who are looking for a delicious way to rehydrate.
Chocolatey Coconut Waters
This Chocolate-Flavored Coconut Water Appeals to the Health-Conscious
Trend Themes
1. Indulgent Flavors in Healthy Beverages - There is an opportunity for brands to create innovative, healthy beverages with indulgent, familiar flavors to appeal to health-conscious consumers who still prioritize taste.
2. Coconut Water-based Beverages - There is potential for a range of new coconut water-based beverages with different flavors and added nutritional benefits.
3. Functional Hydration Products - There is a growing demand for hydration products that provide multiple nutritional benefits to support an active lifestyle.
Industry Implications
1. Beverage Industry - Brands in the beverage industry can explore the creation of healthy and flavorful drinks that deliver hydration and added nutritional benefits.
2. Sports Nutrition Industry - Companies in the sports nutrition industry can incorporate coconut water-based products in their portfolio, targeting consumers who want to rehydrate and replenish electrolytes during or after exercise.
3. Natural Foods Industry - The natural foods industry can expand its offerings by incorporating more innovative products, such as chocolate-flavored coconut water, that appeal to consumers looking for a healthy way to indulge.