Recently named one of Canada's Most Powerful Women, Succulent Chocolates and Sweets Owner and Lead Chocolatier Sandra Abballe chatted with Trend Hunter about creating a chocolate experience that stands out from the crowd. The Women's Executive Network (WXN) honoree shares the importance of creating your own way and talks about how she went about crafting a chocolate experience for the corporate market.
Sandra Abballe believes in focusing on the growth for your own company. She emphasizes the importance of setting goals for yourself and your business regardless of what everyone else is doing. She explains how important innovation is in present times, and how it means breaking down typical ways of thinking and results in creative problem solving. For Succulent Chocolates and Sweets, this means changing preconceived notions of chocolate.
Changing Preconceived Notions
Sandra Abballe Discusses the Chocolate Experience at a WXN Event
Trend Themes
1. Innovative Chocolate Experiences - Creating unique and unconventional chocolate experiences that disrupt traditional notions.
2. Individualized Corporate Gifting - Customizing chocolate offerings for the corporate market, providing personalized value and standing out from competitors.
3. Goal-oriented Entrepreneurship - Emphasizing the importance of setting clear business goals and pursuing growth independently of industry norms.
Industry Implications
1. Artisanal Chocolate - Exploring opportunities to transform the chocolate industry by introducing innovative and experiential approaches.
2. Corporate Gifting - Revolutionizing the corporate gifting market by offering personalized and unique chocolate experiences as a differentiating factor.
3. Entrepreneurship Education - Developing educational programs and resources that encourage goal-oriented entrepreneurship and challenge conventional thinking.