Via Prom Macedonia introduced Twini at a food fair as a chocolate-covered cookie with a colorful twist—the extra-dark cocoa sandwich cookie is filled with vanilla cream that's decadently coated in ruby chocolate. While ruby chocolate is just beginning to be introduced to consumers in the form of chocolate bars and other confectionery products, these chocolate-covered cookies share a vibrant new way for people to treat themselves to a different take on the classic sandwich cookie.
As well as setting itself apart for its bright pink color, which is all-natural, ruby chocolate (now known as the fourth type of chocolate after milk, white and dark varieties) is said to have its own unique flavor that's said to be tangy and slightly berry-like.
Pink Chocolate-Covered Cookies
Twini Dark Cocoa Sandwich Cookies are Coated in Ruby Chocolate
Trend Themes
1. Ruby Chocolate - Twini Dark Cocoa Sandwich Cookies introduce consumers to the vibrant and tangy flavor of ruby chocolate.
2. Colorful Twist - The bright pink color and all-natural ingredients of these chocolate-covered cookies offer a unique and visually appealing twist on traditional sandwich cookies.
3. Decadent Coating - The layer of ruby chocolate on Twini cookies provides a rich and indulgent flavor experience for chocolate lovers.
Industry Implications
1. Food and Beverage - The introduction of ruby chocolate-covered cookies creates new opportunities for innovation in the food and beverage industry, particularly in the confectionery sector.
2. Snack and Dessert - The colorful and decadent nature of these chocolate-covered cookies positions them as a disruptive innovation within the snack and dessert industry, appealing to consumers seeking unique and indulgent treats.
3. Chocolate Production - The rising popularity of ruby chocolate presents a disruptive opportunity for chocolatiers and the chocolate production industry to explore new flavor profiles and product offerings.