When it comes to gift-giving, indulgent treats are often favored over extremely healthy ones, but Edible is now making it easy for consumers to enjoy the best of both worlds with a unique chocolate-covered apple treat.
Edible, which specializes in fresh fruit arrangements, added to its product assortment with 'Edible Donuts,' which are shaped and packaged to resemble baked, glazed confections—but in actuality take the form of sliced Granny Smith apples that are dipped in gourmet semisweet chocolate. The donut-inspired apple treats are topped off with sprinkles for added color and texture, making the fun and surprising snack experience feel all the more decadent.
Edible has introduced its donut-shaped dipped apple treats just ahead of National Donut Day this year, along with a special in-store promotion for the occasion.
Donut-Like Apple Snacks
Edible's Chocolate-Covered Apple Treats are Branded as 'Edible Donuts'
Trend Themes
1. Alternative Snack Formats - The success of Edible Donuts shows the potential for innovative and creative snack formats to cater to both indulgent and healthier eating habits.
2. Fruit-based Treats - The rise of Edible's chocolate-covered apple treats showcases an opportunity for fruit to be incorporated in more indulgent treats, appealing to consumers who want to combine health and pleasure in their snacks.
3. Holiday-themed Promotions - Edible's in-store promotion for National Donut Day highlights a potential trend for businesses to create special themed promotions and activations to leverage social media buzz and drive sales.
Industry Implications
1. Food and Beverage - Product innovation in the food and beverage industry has the potential to attract and retain consumers through the creation of alternative and novel snack formats.
2. Retail - Themed promotions and activations in-store can help retailers generate buzz and drive sales, particularly for seasonal holidays such as National Donut Day.
3. Packaging - Innovative packaging design can help differentiate and add perceived value to alternative snack formats such as Edible Donuts, making them more attractive to consumers.