Nike introduces a new chocolate colorway for the season, seen decorating the Air Force Mid sneaker model, which originated back in 1998. The sneakers arrive in a brown tonal palette made with smooth suede materials throughout the upper and accented with cream contrasting touches around the laces.
This continues with the soft interior lining and the Swoosh on the lateral side of the shoe for branding. The collar straps continue in rubber and have additional Swoosh branding embroidery. The Nike Air branding can be seen by the tongue tag and the heel tabs. Rounding out the sneakers are the sail-white midsole foundation and the dark brown rubber outsole. It is set to launch officially on July 1st.
Chocolate-Themed Mid-Top Sneakers
Nike's Air Force 1 Mid Gets a Chocolate Colorway Palette
Trend Themes
1. Chocolate Sneakers - The introduction of chocolate colorway palette in sneakers presents an opportunity for broader integration of color themes in fashion items
2. Tonal Palettes - The adoption of tonal palettes presents an innovative approach to fashion design and opens up market options for customization
3. Suede Materials - The use of smooth suede materials throughout the upper of these sneakers offers a unique opportunity for experimentation with material choices in footwear design
Industry Implications
1. Fashion - The fashion industry can take advantage of the trend of chocolate-themed fashion items and tonal palettes to innovate and create unique offerings
2. Footwear - The footwear industry can explore the use of suede materials in their products and experiment with different color palettes in design
3. Personalization - The personalization industry can benefit from the trending tonal palettes in sneakers and offer customizable products, allowing customers to create their own unique designs