Insomnia Cookies may be best known for its delicious cookies, but now the chain is about to become an all-around dessert chain with the launch of its new Chocolate Chunk Brookie and new Chocolate Chunk Blondie.
Insomnia Cookies' new Chocolate Chunk Brookie and new Chocolate Chunk Blondie are not your average brownie treats. To create each of the new bars, the chain baked together two of its richest, most indulgent offerings: its iconic chocolate chunk cookie and its ultra-rich brownie. As a result, the new Chocolate Chunk Brookie is a delicious half-brownie, half-cookie creation, while the new Chocolate Chunk Blondie is described as "the most irresistible treat known to mouth."
Both the new Chocolate Chunk Brookie and new Chocolate Chunk Blondie are available now in stores at Insomnia Cookies and for delivery.
Cookie Brownie Hybrids
Insomnia Cookies is Serving Up a New Chocolate Chunk Brookie
Trend Themes
1. Cookie-brownie Hybrids - There is potential for disruptive innovation in the dessert industry by creating new hybrid desserts such as cookies and brownies.
2. Indulgent Treats - Consumers are seeking indulgent treats and this trend can be capitalized on by creating desserts that combine popular flavors or ingredients.
3. New Product Launches - There is an opportunity to generate buzz and excitement among consumers by continually introducing new products like Insomnia Cookies' Chocolate Chunk Brookie and Chocolate Chunk Blondie.
Industry Implications
1. Dessert - The dessert industry has the potential for offering new, exciting products by combining traditional treats to create hybrid desserts.
2. Food Delivery Services - Food delivery services have the opportunity to expand their dessert offerings with new and inventive treats like Insomnia Cookies' Chocolate Chunk Brookie and Chocolate Chunk Blondie.
3. Bakery - Bakeries can generate more business and appeal to consumers by creating desserts that combine popular flavors or ingredients, like cookies and brownies, to create unique and indulgent treats.