As chocolate and red wine are often consumed alongside one another, Glico is introducing an all-new chocolate biscuit stick snack under its Pocky brand that is meant to be served with a bottle of red.
The 'Pocky Goddess Ruby' is a snack that's designed to enhance the wine-drinking experience, although the snack itself does not contain any alcohol. At its core, the biscuit snack is loaded with the flavors of cheddar cheese, black pepper and cloves. To counter these flavors, the outer bitter chocolate coating of the dipped biscuit stick is infused with three types of berry flavors.
Previously, Glico released a celebratory Pocky collection that was made with real champagne, as well as a vanilla biscuit stick flavor that was said to pair exceptionally well with a strawberry-flavored tea, plus Adult Amber Pocky to complement the flavor of whiskey.
Wine-Paired Biscuit Sticks
Pocky's Newest Chocolate Biscuit Sticks Complement a Glass of Red Wine
Trend Themes
1. Wine-paired Snacks - The introduction of Pocky's wine-paired biscuit sticks showcases the trend of creating snacks specifically designed to complement the flavors of alcoholic beverages, opening up opportunities for innovative food pairings.
2. Flavor Infusion - The infusion of berry flavors in the chocolate coating of the Pocky biscuit sticks reflects the trend of incorporating unique and unexpected flavor combinations to enhance the overall taste experience, presenting opportunities for flavor experimentation in the food industry.
3. Non-alcoholic Enhancements - The creation of the Pocky Goddess Ruby, a non-alcoholic snack meant to enhance the wine-drinking experience, highlights the trend of developing non-alcoholic alternatives or enhancements for alcoholic beverages, giving rise to new opportunities in the beverage industry.
Industry Implications
1. Food and Beverage - The introduction of wine-paired snacks like Pocky's biscuit sticks presents an innovative opportunity for the food and beverage industry to create unique and tailored products that enhance the consumption experience.
2. Confectionery - The flavor infusion trend observed in the Pocky biscuit sticks opens up disruptive innovation opportunities in the confectionery industry, where manufacturers can experiment with unconventional flavor combinations to create new and enticing products.
3. Alcoholic Beverages - The development of non-alcoholic enhancements like the Pocky Goddess Ruby snack offers a disruptive innovation opportunity for the alcoholic beverage industry to cater to the growing demand for sophisticated non-alcoholic alternatives that still enhance the drinking experience.