Chocolate is most often thought of as indulgent and sometimes unhealthy, but these products from Good Day Chocolate are set to create new associations between chocolate and health. While there are many different foods, beverages and supplements that are consumed for their energizing, calming or sleep-inducing properties, Good Day Chocolate introduces an enjoyable way to bring on functional benefits in the form of a treat.
Good Day Chocolate's 'Energy' semi-sweek dark chocolate pieces are made with roughly the same amount of caffeine that can be found in a quarter cup of coffee, plus essential vitamins and amino acids. Similarly, milk chocolate 'Sleep' pieces are loaded with four milligrams of melatonin and botanical ingredients to bring on sleep.
Functional chocolates like these ones are becoming popular ways for consumers to receive everything from probiotics and vitamins to anti-aging antioxidants.
Functional Chocolate Treats
'Good Day Chocolate' Links Chocolate and Health
Trend Themes
1. Functional Chocolates - Disruptive innovation opportunity: Explore new combinations of functional ingredients and chocolate to create unique health benefits.
2. Energizing Treats - Disruptive innovation opportunity: Develop new formulations of chocolate treats that provide natural energy boosts for busy professionals.
3. Sleep-inducing Chocolates - Disruptive innovation opportunity: Experiment with different blends of botanical ingredients and melatonin to create chocolates that promote better sleep.
Industry Implications
1. Food and Beverage - Disruptive innovation opportunity: Collaborate with chocolatiers and food scientists to create functional chocolates that cater to various health needs.
2. Health and Wellness - Disruptive innovation opportunity: Partner with nutritionists and wellness experts to develop chocolate products that offer targeted health benefits.
3. Supplement and Nutraceutical - Disruptive innovation opportunity: Combine the popularity of chocolate with the supplement industry by formulating unique chocolate-based supplements with added functional ingredients.