Choco Leibniz's recently launched its new campaign, titled ‘A Little Bit Fancy,' which includes a video commercial that begins with common office chatter around the days of the week. The campaign displays people who slowly become slightly fancier while consuming the chocolate covered cookie with a signature, sophisticated element -- their pinkies up.
The A Little Bit Fancy campaign underscores Bahlsen's reputation for being high-quality and delicious and "poke[s] fun at the perception of Choco Leibniz as ‘fancy,'" states Claire Sutton, the head of marketing for the UK Bahlsen Biscuits. She continues, "If you’ve got the neighbors to impress, an important meeting at work, whenever you really want to make the right impression there’s only one biscuit to serve. And whenever you enjoy a Bahlsen Choco Leibniz, you can’t help but feel a little bit fancy."
The campaign will roll out nationally on television and VOD.
Funny Parody-Styled Ads
Choco Leibniz Launched a New Campaign Entitled ‘A Little Bit Fancy’
Trend Themes
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Industry Implications
1. Consumer Goods - Consumer goods companies can leverage parody-style advertising to differentiate products in crowded markets or reposition a product line as high-end and fancy.
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