I absolutely love seeing a woman who is completely busy, but completely chic from head-to-toe. The Chloe Fall 2010 Campaign embodies that city slicker and fashion model Raquel Zimmermann makes the whole thing look effortless -- just the way it should be done.
The label's fall advertisements really appeal to the modern day women with its signature elegant fashion pieces and of course, the drool-worthy Chloe bag. Be sure to check out the gallery for more shots by photographer Inez van Lamsweerde and Vinoodh Matadin.
Chic On-the-Go Pictorials
The Chloe Fall 2010 Campaign Appeals to the Modern Day Woman
Trend Themes
1. Effortless Chic Fashion - Opportunity to create clothing and accessories that are both stylish and practical for busy women.
2. City Slicker Style - Opportunity to design fashion pieces that are both sophisticated and versatile for urban environments.
3. Pictorial Ad Campaigns - Opportunity to create visually stunning advertisements that tell a story and appeal to modern day women.
Industry Implications
1. Fashion Industry - Opportunity to design and sell clothing and accessories that cater to the needs of busy, modern women.
2. Photography Industry - Opportunity to specialize in pictorial ad campaigns that showcase a brand's products and appeal to a target audience.
3. Marketing Industry - Opportunity to develop creative advertising strategies that incorporate visually appealing campaigns to target specific demographics.