Scotch Whisky Chivas and Italian luxury product and interior designer Pininfarina merged to create the new Chivas 18 limited editions.
The three limited-edition packaging designs are meant to encapsulate the movement of "The Drop." Each edition adds on a different design element that references different automobile models by Pininfarina, while also emphasizing the movement of the drop of whiskey at the same time.
These limited-edition packaging designs for Chivas' 18th birthday are extremely well thought-out and sleek. They are certainly must-have items for all luxury sports car and whiskey enthusiasts -- even though I have a feeling that this is most of the male population.
Although you may not want to buy this packaging, looking into the thought behind the design will certainly be worth your while.
Auto-Infused Whisky Packaging
Booze and Cars Merge for Chivas 18 by Pininfarina Limited Editions
Trend Themes
1. Luxury Collaboration - Businesses in various industries can collaborate to create limited editions that emphasize creativity and unique designs.
2. Sleek Packaging Design - Companies can innovate by creating packaging that not only protects the product but also enhances its aesthetic value and possibly appeals to a specific target market.
3. Automobile-inspired Packaging - Packaging designs can be inspired by other industries, such as automobile manufacturing, to incorporate new and unusual elements into a product's packaging.
Industry Implications
1. Luxury Products - Companies in the luxury products industry can collaborate with other luxury brands to create limited editions that target a specific customer base.
2. Alcohol - Alcohol companies can incorporate unique and sleek packaging designs to differentiate themselves and attract consumers who prioritize the aesthetic value of the product.
3. Automobile Manufacturing - Automobile manufacturers can share design elements with other industries to create new and innovative product packaging, appealing to both automobile enthusiasts and other target markets.