Walkers Potato Crisps (known as Lay's Potato Chips in North America) is unveiling a new kind of 'Snap and Share' chip package that encourages fans to take selfies with its products ahead of the Leicester City Football Club's upcoming Champions League match.
The special-edition 'Cheers & Onion' snack bags will be given out to fans as they enter the stadium for the match, offering them the chance to get excited about supporting their team, as well as the chance to win prizes by sharing photos on Instagram and Twitter with tags like #Fearless and #Walkers.
For those unable to make the actual match, Walkers will also be sharing these special sports-themed potato chip packages across the country so that all football fans may join in on the fun as the UEFA Champions League happens.
Sporty Selfie Snack Bags
Walkers Crisps' Special Chip Packages Encourage Selfies and Sharing
Trend Themes
1. Social Media Promotions - Brand promotion through engaging social media campaigns leveraging user-generated content like selfies.
2. Fan Engagement - Innovative and fun ways to engage with fans in sporting events through interactive packages.
3. Limited Edition Packaging - Creating limited edition packaging that taps into current events or trends, to encourage customer engagement.
Industry Implications
1. Snack Food Industry - Find ways to create interactive packaging for snack food brands to promote customer engagement.
2. Sports Industry - Introduce new ways to engage fans through interactive packaging during sports events.
3. Social Media Industry - Create social media campaigns that integrate interactive packaging as a way to engage customers.