Bhuja introduced a range of Chip Mix snacks that combine four different kinds of uniquely flavored and textured chips in a single pack. These new chips are offered in flavors like Tandoori Delight, Turmeric & Chilli and Butter Chicken, which combine vegetable chips and legume chips with the brand's Potato Crunchers and Bombay Chips. These vegetarian-friendly chip snacks are free from artificial colors, trans fat and added MSG.
At the same time many consumers are looking for creatively flavored snacks, they are also turning to unique options that emphasize varying textures in a familiar format. As Majans' Bhuja brand is well-known throughout Australia, the new Chip Mix products offer a new way for consumers to experience a comforting snack.
Multi-Chip Snack Packs
Majans' Bhuja Chip Mixes Combine Four Types of Chips in a Single Bag
Trend Themes
1. Creative Flavor Snacks - There is a growing demand for creatively flavored snacks that offer unique and exciting taste experiences.
2. Texture-focused Snacks - Consumers are seeking snacks that offer a variety of textures to enhance the eating experience.
3. Comforting Snack Redesign - Brands can capitalize on the familiarity of comforting snacks by introducing new and innovative variations.
Industry Implications
1. Snack Food Industry - Snack companies can develop new and inventive flavors to attract consumers seeking unique taste experiences.
2. Food Packaging Industry - The demand for multi-chip snack packs creates opportunities for packaging companies to design convenient and visually appealing packaging solutions.
3. Vegetarian Snack Industry - There is potential to create vegetarian-friendly snack options using a combination of vegetable chips and legume chips.