The Blazin' Buffalo Ranch kit is a unique chip kit that was created by Doritos to show off its ranch and buffalo-flavored products. The whole limited-edition snack set boasts a western theme and it was exclusively shared in the United States with select influencers and fans.
Within the kit, recipients of the box found items like stickers and lapel pins, and they could use the Blazin’ Buffalo Ranch face filter on Instagram to share a fun selfie. The limited-edition snack bags boast all-over art designs that depict scenes with flaming buffalos, mountainous desert ranges, cacti, belts with big buckles, vultures and wooden western buildings plastered with wanted signs. Thanks to the pins and stickers included in the kit, the art can be appreciated long after the chips have been eaten.
Western-Themed Chip Kits
Doritos' Collectible Kit Shares Buffalo-Flavored Snacks and More
Trend Themes
1. Limited-edition Snack Sets - This trend of creating limited-edition snack sets offers brands the opportunity to create unique and collectible products that generate excitement and loyalty among their customers.
2. Influencer Marketing Exclusives - The use of influencer marketing exclusives, like sharing products with select influencers and fans, allows brands to reach a targeted audience and generate buzz around their products.
3. Interactive Social Media Filters - The inclusion of interactive social media filters, such as the Blazin’ Buffalo Ranch face filter on Instagram, provides brands with the opportunity to engage with their customers in a fun and shareable way.
Industry Implications
1. Snack Food Industry - This trend of creating limited-edition snack sets can be adopted by companies in the snack food industry to create unique product offerings that stand out in a crowded market.
2. Marketing and Advertising Industry - The use of influencer marketing exclusives can be applied by companies in the marketing and advertising industry to effectively reach a targeted audience and create buzz around their clients’ products.
3. Social Media Industry - The inclusion of interactive social media filters presents opportunities for companies in the social media industry to enhance user engagement and provide innovative advertising solutions for brands.