2022 coincides with the Year of the Tiger and lululemon is helping active individuals ring in the Lunar New Year in style with its Chinese New Year athleticwear. Popular styles like the brand's Align high-rise pants and reversible bra can be found in bold tiger-striped designs, along with hoodies and other apparel designs in colors associated with good fortune, luck and prosperity going forward.
Styles crafted with Nulu fabric offer weightless support for a variety of physical pursuits, all the while these themed products deliver high-performance features like hidden waistband pockets, cinchable drawcords, zippered storage, thumbholes and Cuffins.
Alongside the Chinese New Year athleticwear designs for 2022, lululemon also released all-red shopper and belt bags.
Tiger-Striped Athleticwear
Lululemon's Chinese New Year Athleticwear Marks the Year of the Tiger
Trend Themes
1. Chinese New Year-themed Athleticwear - Create trendsetting athleticwear designs inspired by major cultural celebrations like Chinese New Year, to appeal to a wider demographic with different cultural backgrounds.
2. Nulu Fabric Technology - Develop clothing lines using weightless Nulu fabric that provides maximum support and comfort for a range of physical pursuits.
3. Bold and Bright Color Palettes - Experiment with bright, vibrant color palettes to create bold and eye-catching designs that stand out in a crowded athleticwear marketplace.
Industry Implications
1. Athleticwear - Innovate in the athleticwear industry by creating collections that celebrate diversity, cultural events, and major celebrations with exciting and trendy designs that appeal to consumers.
2. Textile Manufacturing - Explore new production processes and fabric technologies, such as Nulu fabric, to create high-quality, lightweight clothing that meets customers' needs for comfort and performance.
3. Fashion Accessories - Develop matching accessory lines that complement and enhance the existing clothing collection, creating a complete and aesthetically pleasing look for overall customer satisfaction and loyalty.