Chinese car company BAIC Motor Corporation signed Nicolas Cage to be its brand ambassador for its new Senova D-Series. Its commercial features Cage furiously racing in a Senova car, tilting on two wheels and getting out of the car seemingly angry.
The commercial is not anything unforeseen. The Academy Award winner enacts a snippet of a dangerous action film; something a lot of men would find totally cool. The 49-year-old star is a fitting candidate for targeting the older male demographic. Through Cage's acting, BAIC effectively implies what is being sold here: the car as well as the charisma.
Caucasian celebrity endorsement plays a substantial part in the Asian advertising industry. Cage is not the first to endorse overseas. Brad Pitt and soccer star Lionel Messi have also promoted for Chinese automobiles.
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Trend Themes
1. Caucasian Celebrity Endorsement - Opportunity for companies in Asia to leverage the influence of Caucasian celebrities to promote their products and target specific demographics.
2. Action-film Inspired Car Ads - Opportunity for car companies to create attention-grabbing advertisements that feature dangerous action scenes to appeal to male consumers.
3. Cross-industry Brand Ambassadors - Opportunity for companies to collaborate with celebrities from different industries to promote their products and expand their reach.
Industry Implications
1. Automobile - Automobile industry can benefit from using celebrity endorsements to enhance brand perception and appeal to specific target markets.
2. Advertising - Advertising industry can explore creative and thrilling concepts inspired by action films to captivate viewers and promote products effectively.
3. Global Marketing - Opportunity for companies engaged in global marketing to tap into the popularity of international celebrities as brand ambassadors for localized advertising campaigns.