Protein bars are useful for helping the body to refuel on the go but these snacks are often packed with sugars and preservatives—but not Wella Organics' chilled protein bars. The Wella Bars are made with clean and simple ingredients like nut butter, dry milk and egg whites, plus other simple ingredients and natural sweeteners like honey and maple syrup to create flavors like Awesome Almond, Hazelnut Cacao and Cranberry Crunch. These freshness-focused, gluten-free bars contain seven to 13 grams of protein per bar and are best kept refrigerated to preserve their quality.
To help consumers discover and enjoy its many flavors in an easy way, Wella Organics sells its bars in curated sets for Peanut Lovers, Almond Lovers and Chocolate Lovers, as well as individually.
Chilled Protein Bars
Wella Organics' Bars are Packed with Fresh, Gluten-Free Ingredients
Trend Themes
1. Gluten-free Snacks - Opportunity for creating more natural and organic snacks that appeal to health-conscious consumers who avoid gluten and seek wholesome ingredients.
2. Freshness-focused Products - Opportunity for developing innovative snacks that prioritize freshness, with the use of simple, clean ingredients and natural sweeteners rather than artificial preservatives.
3. Refrigerated Protein Bars - Opportunity for creating more protein-packed snacks that are chilled and preserved to maintain optimal quality, convenience and flavor for on-the-go consumption.
Industry Implications
1. Food and Beverage - Innovative product development in the food and beverage industry can leverage the trend of using fresh, plant-based, whole food ingredients to create gluten-free, refrigerated protein bars targeted towards the health-conscious consumer.
2. Fitness and Wellness - New-age wellness trends that promote a healthy and active lifestyle provide an opportunity to market innovative, gluten-free protein products that are delicious yet functional, encouraging the health and fitness audience to maintain a sustainable active lifestyle.
3. E-commerce and Delivery - As the trend for chilled protein bars continues to grow, there are significant opportunities for e-commerce and delivery companies to introduce convenient, direct to consumer refrigerated snacking options with a focus on health and well-being.