Chili's is hoping to bring a bit of the restaurant experience to home delivery with its new #ChilisMyHouse starter pack.
Now through November 19th, customers who place an order through the Chili's website will receive free food delivery. But that's not all. Chili's is sweetening the deal further by offering select customers a #ChilisMyHouse starter pack. The kit contains everything you need to turn your home into a mini Chili's restaurant, including a branded wooden TV tray, a chip clip, a baby back ribs-scented candle, and a trivia game. Best of all, customers who receive the swag box will also get a custom doormat that says, ""Hi, Welcome to the [your family name]'s."
Restaurant-Branded Home Goods
The #ChilisMyHouse Starter Pack is Filled with Some Great Swag
Trend Themes
1. Restaurant-branded Home Goods - Restaurant chains offering branded home goods as part of the dining experience.
2. Custom Branded Delivery Kits - Restaurants offering custom branded delivery kits with food orders to enhance the at-home dining experience.
3. Scented Merchandise - Offering scented merchandise that relates to the menu items of the restaurant.
Industry Implications
1. Food and Beverage - Opportunity for restaurants to create branded merchandise and experiences that complement their menu and enhance the customer experience.
2. Retail and E-commerce - Restaurants can expand into retail and e-commerce by offering their branded merchandise for purchase outside of the dining experience.
3. Home Goods - Existing home goods companies can partner with restaurant chains to offer co-branded products that will appeal to customers who love to entertain or bring the dining experience home.